Nitta Digital Start a project

About

Owen Nitta Mackay

Kingston, Ontario Queen's University Working worldwide
Owen Nitta Mackay sitting beside his grandfather at a restaurant table, both smiling at the camera.
My grandpa and me

I'm a third-year university student at Queen's, studying applied economics and business strategy alongside computer science. Nitta Digital is what happens when those two halves stop competing for my attention and start working together.

The two halves

Business sense
and the ability
to build it

Economics and business strategy taught me to ask why a business does what it does — where the money actually comes from, who the customer really is, and which problems are worth solving in the first place. Computer science taught me how to build the thing once I understand it.

Most people offering websites have one of those halves. The combination is the whole point of Nitta Digital. I'm thinking about whether the site is doing the job your business needs it to do, and telling you honestly when I think it isn't.

It also means I can be direct with you about scope. Sometimes the honest answer is that you need less than you think — and I'd rather say that than sell you more.

Owen Nitta Mackay sitting on a bouldering mat beside his sister at a climbing gym, colourful holds on the walls behind them.
Drag to open
My sister and I, mid-session. Climbing is where I do my clearest thinking — problems you can only solve by trying them.

Where this goes

Now

Right now I design and build websites for businesses of any size. I'm doing it while studying, which is exactly why the arrangement works in your favour: I need strong work in my portfolio more than I need a high rate, so pricing is flexible and genuinely affordable. That's the trade, and it's an honest one.

Next

Growing this into a real independent studio

The goal isn't freelance pocket money. It's a business of my own, built deliberately — every project sharpening how I work, every client teaching me something about how businesses actually operate. Independence is the point.

The goal

AI-powered automation, for businesses of any size

Where I'm heading is automation tools that let a small business run like a much larger one — the tedious, repetitive work handled quietly in the background. Right now that's a direction, not a product, and I won't pretend otherwise. Websites are what I do today, and they're teaching me exactly what businesses need before I build the rest.

How I work

Flexible on the terms. Not on the work.

Every business arrives with a different budget, a different deadline, and a different idea of what it needs. I'd rather shape the project around that than hand you a fixed package and ask you to squeeze into it. Tell me your constraints and we'll find something that works — that's what flexible actually means.

What stays constant is the standard. Sites that load quickly, work properly on a phone, and can be used by people who navigate with a keyboard or a screen reader. Affordable describes what you pay. It has never described the work.

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